Baroness Greenfield was delighted to attend NeuRA in May 2024 as a special guest to discuss “Can Science be creative?” During this talk, she provides an insight on intersection between science and creativity, and guides us through her journey of entrepreneurship, emphasising the importance of thinking outside the box as a scientist. She also highlights how Dementia and Alzheimer’s Disease is a growing problem and what Neuro-Bio are currently working on to try and find a cure for these devastating diseases.